Most of us see Google as a search engine and source of free entertainment. (Thanks YouTube! Also, props to the Play Store.) But for beginners and even veterans who learn offshore trading, the company takes on a far more significant role. These investors often talk about BATs and FANGs. (Baidu, AlibabaTencent – China’s big techie stocks; as compared to Facebook, Amazon, Netflix, and Google in the US.)
Among this lot, the companies that Google is purchasing are at their fingertips. It can be hard to keep up with Google’s prolific activity though. It has enough sub-brands that someone did a click-baityalphabetisedlistwhere all letters except U were represented. On this A to Z list, many of Google’s tools and features were listed separately. They include Google Jump, its VR video software; Google Keep, its note-taking app; and even Google (Nexus) Q, its digital music player.
But don’t worry, we’re here to help you sift out the chaff. Alphabet averages 10 purchases per year, so here’s a 2018 rundown of the key firms Google dipped their toes and dollars into. Keep in mind these companies were acquired under the mantle of Alphabet, Google’s mother company. They’ve acquired 214 companies since 1991, including Zagat, which Google bought in 2011 and sold to The Infatuation in 2018.
Tenor – March 27th2018
In February 2014, Frank Nawabi, Erick Hachenburg, and David McIntosh jumped head-on into the Gif train. They secured funding from Tenaya Capital, Redboy Ventures, Cowboy Ventures, and Menlo Ventures, starting a Gif-based firm called Riffsy. It later grew into Tenor. The Gif bank was bought to enrich Google Images, allowing users to search Gifs in the Google network.
Velostrata – May 9th2018
This application makes it easy for companies to migrate their data to Google Cloud. The Israeli startup launched in 2014 as a hybrid cloud vendor, combining on-site servers with cloud back-ups while running both modules independently. It was funded in initial rounds by Greylock IL and Norwest Venture Partners, and its founding members are AdyDegan and Issy Ben-Shaul.
Cask – May 14th2018
NitinMotgi and Jonathan Gray are a Palo Alto duo with big dreams in big data. They began in 2011, and their Hadoop-based product was – at the time of acquisition – working on CDAP (Cask Data Application Platform). They’ve confirmed the project won’t be interrupted by their Google deal. Under the terms of the merger, Google won’t interfere with CDAP’s vision of open-source analytics. Instead, CDAP will melt into Google Cloud.
GraphicsFuzz – August 6th2018
There’s a lot of money (and value) in testing, and this tool for validating the reliability of Android GPU is a big win for Google. It was created by Paul Thomson,HuguesEvrardand Alastair Donaldson. They were first funded by Tetracom EU and the Engineering and Physical Sciences Research Council, back when they were at Imperial College London, stunting at the Department of Computing. Their testing mode is a mix of metamorphic technique and fuzzing.
Senosis – September 19th2018
Started in 2011, Senosis is a firm dedicated to monitoring a user’s health through their smartphone. The deal was done under a thick veil of secrecy, because Nest Labs – an Alphabet brand – wanted to camouflage its entry to the medical space. The company was founded in 2016 by Shwetak Patel, Dr. Jim Stout, Dr. Margaret Rosenfeld, and Dr. Jim Taylor, and Mike Clarke.
Onward – October 2nd2018
Aside from effective machine learning, natural language processing is an element that helps AI mimic humans better. Onward focuses on these areas, with an emphasis on customer care. It was founded by PramodThammaiahand RémiCossart in 2015. Their flagship product is Agent Q, a virtual shopping assistance bot driven more by customer needs than vendor algorithms.
Workbench – November 28th2018
Started by Chris Sleat in 2013, this educational tool is a prime addition to Google Classroom. It was founded with the mission of bringing technology to the education sector, cutting across the arts, STEM, social studies, and ELA (English Language Acquisition).
Sigmoid labs – December 10th2018
In 2016, Ahmed NizamMohaideen,MeenakshiSundaram,Arun Kumar Nagarajan, BalasubramoniamRajendran, and SashikumarVenkataraman, came together to start a train tracking app in India. It collected data based on cell towers, without relying (or utilising) in WiFi of mobile data bundles. They previously worked together at Tivo.
Bonus: Google bought Superpod on January 3rd 2019 to improve the question-and-answer functionality on Google Assistant. It was founded in 2016 by former Googlers William Li and Sophia Yang. As Google continues their quest to gain economic strength while ‘not being evil’, it solidifies its footing in the eyes of your typical stock broker for international trading. So talk to yours today and see how you can cash into The Alphabet and make financial gains of your own.