The winter always presents an excellent opportunity to have corporate events. Although the weather becomes a huge determinant of your set up, there are creative ways to spice up the events. More often than not winter cooperate events are held indoors. A limitation on space is unavoidable but indoor events open up doors to infinite creative ways to set up. The dull weather and the winter cold gives you the opportunity to spice up things and get everyone’s attention. If done right winter corporate events always turn out successful. However, failure is also a possibility especially when planning and execution are not done well. Here are a few tips for you to be ready for your winter cooperate events.
Have the right banners
Unless the weather is favourable during winter, you are probably stuck with indoor banner options for most of your cooperate events. For your winter cooperate events you need something that is portable and sturdy. Roll up banners are an effective alternative. They come in different sizes depending on your preference. Large banners are best used as backdrops in conferences or at the entrance where no one can miss it. On the other hand, small banners have their place in exhibition stations. Roller up banners are quite convenient. Assembling the banner only takes a few minutes and once your event is done you can dismantle and transport it easily.
Come with the right equipment
Corporate events need a lot of preparation and set up. More often than not, we don’t have enough time to handle everything, therefore, it’s prudent to have all the right equipment with you. Banners require stands to safely secure them in place. A fixed height support pole is effective especially if your banners have a fixed height. If you want to adjust the height of your banner, a telescope retractable banner stand is your best option. A banner stand light kit should also feature in your list of equipment to carry especially if your event is in a low lighting venue. Finally, carry bags. Equipment gets lost during corporate events. All these equipment come with bags and it would be prudent to carry them along to keep things safe.
Have quality print
Your business is reflected in the quality of printing on your banner. There is a wide range of high speed and high-resolution printing options including Eco-Solvent, Dye Sublimation and Water Based Pigment. The canvass for the print can be mesh, vinyl or fabric. With a good print, you are guaranteed visibility and appreciation of the content on your banner stand, popup system and tension fabric displays. Modern technology has greatly improved the quality of prints on banners, therefore, there is no room to compromise. A good banner with a quality pint to match up is certain to get people’s attention.
Go with colour
During winter the sky is grey, the temperatures are cold and the mood is dull. Your corporate events have to make life exciting for them to be successful. Colour brings life. Since Newton split white light into the rainbow colours, there has always been a fascination with colours. Colour psychology establishes the fact that colour determines mood and attention. Warm colours on banners or popup systems stimulate a feeling of optimism and energy. They are the best choice to back up your exuberant presentations and sell your brand. However, cool colours are also important to stimulate critical thinking. A balance in your design is necessary to achieve your objective of keeping people engaged and analytical.
Design is everything
Top brands in the market share one thing in common, captivating designs. When they set up their banners and displays you find yourself staring and intrigued. The design on your display goes a long way in bringing attention to your brand. You can opt for a photo, some creative artwork or a catchy phrase for your banner design. If you are daring, you can try unique, unconventional designs. They are almost guaranteed to get attention but sometimes they may not sell your brand. Some popular designs have been tried and tested, all you need is small adjustments to suit your brand. Whichever design you choose, it must not only be captivating but also related to your brand.
Banners and display systems are a great marketing and branding tool for corporate events but they are not the only ones. Brochure, digital prints, and flags also get the job done. They are good for indoor use and they can supplement your banners. Being prepared is the secret to a successful corporate event. Have all the equipment you need on site hours before the event begins and set up properly to secure everything. At the end of the event, don’t forget to pack up everything. Brace yourself, winter is here. Make the most out of your corporate events.