Business is moving faster than ever before. This is true of all sectors and all industries. With an increase in demand for service, an increase in the need for more efficient finance capabilities automatically follows suit. As such, financial analytics may hold the key to increasing business profitability in this fast-moving world.
Is Decision-Making Affecting Your Ability to Increase Business Profitability?
In any business, there will be extensive time and effort applied to cost decisions. Whether it is pricing product lines, making investment risks or cutting back on resources, big financial decisions often require big meetings. However, this is going to drive much time and attention away from actively growing revenue.
Ultimately, we can spend an excessive amount of time planning on the go. Financial analytics, meanwhile, can take a position to forecast and monitor fiscal performance. Businesses shouldn’t need to deploy teams to probe deep into financial paperwork as and when crises arise. They should, instead, be able to refer to in-depth analytics ready to provide answers within a matter of minutes.
Time wasted searching for answers to financial queries can be better spent on daily growth and operation. Not only this but fine-tuned analytics, trained to understand and predict what’s likely to come next, will allow you to make more confident, less risky decisions. A desire to increase business profitability can not only be impacted by low productivity, but also by ineffectual decision-making.
How Financial Analytics Works in Practice
You may already have some form of analytics in place. This is an excellent model to start with – but how do you know if it is actively being used in decision making?
Passive analytic systems rarely probe deep into scenarios which have already occurred. A thorough, or perhaps more ‘mature’ analytics system will take into account a wide array of data.
For example, instead of merely looking at past expenditure, hard-working analytics can look closely at your daily operation. A thorough financial plan will be able to take potential catalysts into account. For example, an analytics system could map out shifts in your core user demographic. It may even take into account the age and usability of your resources and make viable recommendations for upgrades.
The purpose of a ‘mature’ financial analysis system is to offer confidence. Rather than dwelling on flat statistics, smarter financial analytics can propose hypothetical scenarios. It will apply human thought, opinion, and can even factor in unpredictable scenarios.
The Knock-On Effect
By sticking to flat data analysis, your business will run the risk of growing stagnant. Not only will there be a risk of losing attention from core users, but you will also be in a weak position to handle unpredictable, complex situations. A simple financial strategy may have worked well in the past, but the time for more advanced data collation is already here.
Integrated financial planning, for example, can help to widen the scope. An advanced program based on IFP can reach out into broader scenarios which may be impacted by your projects and ideas. IFP can apply to various areas of your business to ensure that all departments are working from the same set of analytics.
Predictive analysis has never been more critical. The rise of AI and machine learning across Australian business has only helped to push this forward. More and more firms are looking closely at how they can use the enormity of their collected data to increase business profitability. Rather than cut corners to be more fiscally efficient, businesses want advanced analytics to process everything they’ve got.
This way, they can be assured that they will have the tools and the confidence to continue growing in an ever-changing climate. Finance rules over the business, and the future lies in scalable, smarter solutions.
Looking to the Future
The only way businesses can continue to oversee revenue is to grow with their user base, and by using the technology at their disposal. Moving into 2020, failure to adopt advanced financial analysis could be fatal for businesses of all sizes.
Therefore, more firms must understand the importance of financial analytics. If you want to increase business profitability, get in touch with the data and analytics experts at Inside Info who can help your business reach its potential through better analytics and reporting.
Sonia Johnson heads Inside Info’s Marketing team, as an experienced B2B marketer, having launched and built the Qlik brand in the Australian market. Sonia has 20 years’ experience working within the IT and telco industries, having worked for IBM and Vodafone, the last ten years have been focused within the business intelligence and corporate performance management sectors.