Sonia Johnson

Sonia Johnson heads Inside Info's Marketing team, as an experienced B2B marketer, having launched and built the Qlik brand in the Australian market. Sonia has 20 years' experience working within the IT and telco industries, having worked for IBM and Vodafone, the last ten years have been focused within the business intelligence and corporate performance management sectors.

The BI Survey 19 and Qlik – Business Analytics Takeaways

Business Analytics Takeaways

Each year, BARC’s BI Survey looks closely at business intelligence and analytics platforms and how they perform for their customers.  By taking into account thousands of specialist opinions and experiences, these reports provide an invaluable understanding as to which solutions work best for established and growing businesses. The BI Survey 19 reportedly interviewed over 3,000 …

How Financial Analytics Can Increase Business Profitability

How Financial Analytics Can Increase Business Profitability

Business is moving faster than ever before. This is true of all sectors and all industries. With an increase in demand for service, an increase in the need for more efficient finance capabilities automatically follows suit. As such, financial analytics may hold the key to increasing business profitability in this fast-moving world. Is Decision-Making Affecting …

How To Use Microsoft Azure Analytics Services In The Cloud For Big Data

How To Use Microsoft Azure Analytics Services In The Cloud For Big Data

With businesses now able to capture, store and process an incredible amount of data about almost everything, managing and using that data to improve business performance becomes critical.  Data is what drives machine learning models, and the more data you have, the better. It’s maybe no surprise, then, that the big cloud vendors started investing …